Licensed Music better that copyright lawsuits?

Now this may be just my ignorance of how the music industry works showing, but bare with me.

I just watched a video which told me that Tom Waits employs sixty (60) or more people to search YouTube for channels that had uploaded videos using the sound tracks of any of his songs. When found, they immediately file a copyright claim and or a take down notice of the offending video. And he is not alone. For the vast majority of video creators, a copy lawsuit is a waist of time as there is no money there to recover.

Is it me or does this seem counter productive to anybody (everybody) else?

If you have ever looked into licensing a song through BMI, ASCAP, Marmoset, SESAC, SOCAN or any other media licensing company, you will have found the cost can run into the hundreds or even thousands of dollars. There are a confusing medley of different licensees for variable circumstances. And the complex fee schedule varies as well, which obviously puts the music out of the reach of all but a few tip of the top YouTubers, who only want to share their favorite music.

With approximately 86000 new videos added per day and 60 people searching? I would say that your group are trying to stop an army of ants with a magnifying glass on a partly cloudy day. And I'm not suggesting let it all go free. After all, music has value. What I am suggesting is making it cheap and easy for video content makers to get a one time license for a video. It could go as easy as this.

Users create a social media account on, lets say, a special BMI website (this does not exist, its just an example). The account might contain the users personal information and contact info. Click on a new license form and fill it out, click pay and the site would spit out a one-use license in a PDF for print or email. The license contains the license number (an encoded version of the video description provided by the applicant) and the composer credit text that must appear in the video (end credits) and/or in any extended text description section available on the particular platform.

In order to make and keep this non-transferable social media license valid, the following information would be entered for registration: The date of application, the single upload web site (ie YouTube, Vemo, twitter, whatever), the account or channel name, the name of the video, the song you are licensing, if its the original track or a cover performance, your current follower/friend/subscriber count (more on this later), if your video will be monetized, and your expected publishing date. The License would permanently cover THAT one song on THAT video uploaded on THAT site on THAT channel. Additional uploads or songs would require their own license. IE one (1) song on one (1) video uploaded to YouTube and Twitter = 2 uploads = 2 licenses. Or five (5) songs on one (1) video on one (1) upload on YouTube = five (5) licenses.

License costs would be on a sliding scale (below based on one (1) song, one (1) video, one (1) upload);

$5.00 US - all non-monetized videos regardless of subscriber count.

$10.00 US - monetized video with less than 100,000 subscribers/followers

$25.00 US - monetized video with more than 100,000 subscribers/followers

Seems pretty cheap. But is it? YouTube alone gets about 80,000 hours of new uploads a day. According to Quora.com, the average length of a video on YouTube is less than 5 minutes. That comes out to about 86400 videos a day. If you low ball the figure and say only 10 percent of those bought a $5.00 license, that comes to $43,200 a day. That's per DAY and that only includes the $5.00, non-monetized, video license.

How much are your artists making on those uploads now? Oh, that's right your paying 60 people at 40 hours a week to police just YouTube. And I'm sure there are lawyer costs mixed up in there somewhere (there always are).

The cheap price is the key. Affordable by everyone. The license code makes checking against a database easy. The text credits make publicity for the music that is being paid for by the licensee, and its easy to check the video license validity. Now for a few bucks content creators can avoid video take downs, copyright strikes, all the bad stuff. Who wouldn't do that?

With proper announcements the site would be flooded with applicants. At the very least it would pay for its own operation, policing, and royalties. And since take downs don't make money, instead point creators to the licensing site where they could buy a license and get their video creation restored.

This is not an original idea. There are already sites on the internet that license music for uses like YouTube. But at $14-150 dollars a pop for unknown artists, their percentage of uses on videos is limited. To my thinking, the value here is volume. Getting a great rep and building that 10 percent to 40-50-60 percent licensed with a large and happy repeat user base.

So as I said at the start, I'm not a professional musician. I'm not an executive responsible for collecting royalties. I'm not paying 60 people a day to make me no money and spread animosity about my brand by doing take downs on YouTube. But even I would stop using free Creative Commons music in my videos if for five or ten bucks each a I could use popular music.

Be Well.

Can you make a Thanksgiving at a restaurant?

It may be a silly thought. I’m sure that people do make a happy Thanksgiving at restaurants every year. And probably have for as long as there have been restaurants and Thanksgiving.

In my case, I have been luckier.  Ever since before I was born, my family has held Thanksgiving dinner at home.  For the past 59 years, at my mothers home. Sometimes it was just a few of us, other times there were tables set up all over the house. But it was always at my mother’s house.

And although this delighted me, it was not always a hit with my former wives.  But still it was tradition that reached back into my past much farther than they did. And I was inflexible.

Other holidays have fallen.  Mother’s day, Easter, and last year even Christmas, all home cooked meals that were outsourced, not to carry in, but to dine out. I didn’t complain.  I realized that if I was in my late 50’s that put my mother in her early 80’s.  Cleaning and cooking for holidays is hard work.  It doesn’t matter if it’s for five or thirty family and a dozen or so strays and their families that my mother would befriend and, for a day, make them feel as at home and as much a part of the family as I did. 

We all pitched in to help cook and prepare. But it just got to be too much. So one at a time the holidays fell.  But no matter what happened I still had Thanksgiving.

Until today.

Now I realize that thanksgiving is celebrated across the United States.  And everybody SAYS that it is a day to reflect on friends and family and the few or many gifts life had bestowed on you. People SAY that, but I felt it.  I didn’t realize just how much I felt it until my Mother told me about two weeks ago that she and my youngest brother were looking for a restaurant to make thanksgiving reservations.

I smiled.  I don’t know why I smiled. I certainly didn’t feel like smiling, I felt like running around the room like a spoiled three year old, smashing thing indiscriminately and screaming “No, no, no, no, no!!! “ 

But I smiled.  I offered other alternative and the discussion was long, but in the end fruitless.  Today my mother, my brothers, our sons, and even a new great grandson ate thanksgiving dinner… out.

It took me a while to wrap my head around it.  And I am not a good enough actor to hide my displeasure in the entire affair.  We had eaten many meals at this particular restaurant before and the food had always been good. 

Today I didn’t like a bite of it. However, I couldn’t tell you if it was any good.  I didn’t taste it. I did my best to make light of everything that I was hating, but I’m not sure I fooled anyone.  It wasn’t a tantrum, It wasn’t moping. My thanksgiving was broken and I was realizing that it wasn’t the food.

Since I was nine or so, my brothers and I had been living in a true matriarchy.  My mother was the head of the family.  You just didn’t say no, because you never wanted to disappoint her.  My middle brother traveled from across country to see her.  His eldest son and my eldest son brought their families from states away to see her too.  And my mother was now eighty-three. 

The three hundred pound gorilla sitting in my lap was not about loosing a home cooked meal.  It was about loosing my mother and perhaps my family. Would we still gather in years to come after my mother was gone. Or would we, like so many other families be relegated to seeing each other only during some five or ten year reunion. 

These are questions to which I have no answer. I cannot answer. It’s not just up to me.

So the next gathering is Christmas.  And we will be eating out.  But my attitude will be different. I won’t be secretly grousing about the food.  Because the food won’t matter.  The place will not matter.  Only holding my family close for as long as I can will matter.  And marking every moment we share together.

And that will matter most.

Be Well.

Too Much!

I have always been a big fan of Allen Mezquida "allenmez" and his Smigly cartoon series. But this one really takes exposure to all the new technology and advertising right where you live or at least, try to live.



Be Well.